Radhika Jeweltech Ltd. is a legacy jewellery brand rooted in Rajkot, known for its impeccable craftsmanship and loyal clientele across Saurashtra. This project marks the brand’s transformational journey redefining its identity with a comprehensive branding and relaunch campaign.

From retail store facade design to outdoor hoardings, print communication, and digital campaigns, every touchpoint reflects modern elegance grounded in cultural heritage. The visual language merges regal motifs, classic typography, and rich textures to resonate with both legacy customers and new-age audiences.

Social media creatives, launch invitations, influencer content, and marketing collaterals were all aligned under the bold brand theme: “Naam Wahi Soch Nayi”, reinforcing trust while introducing renewed sophistication.

This project positions Radhika Jeweltech as the most aspirational jewellery destination in Saurashtra - bigger, better, and future-ready.

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