Clexa is a premium modular kitchen and hardware brand offering innovative, design-forward solutions such as aluminum profiles, wardrobe accessories, and kitchen fittings. This project involved a complete brand ecosystem from logo and packaging design to corporate identity, website UI/UX, product photography, and advertising campaigns.

The visual identity uses bold red and monochrome tones, reflecting the brand’s modern, functional, and engineered-for-performance ethos. Packaging was designed to highlight product reliability and strength, ensuring shelf visibility and professional appeal. Marketing assets, including hoardings, social media creatives, and transit branding, were crafted to maximize reach and reinforce trust.

With a strong digital presence and cohesive offline branding including box packaging, website, catalogs, and stationery the Clexa project successfully positions the brand as a smart, durable, and aspirational name in the hardware and modular fittings space.

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