Mahalaxmi Spices – Packaging & FMCG Branding by Orangecult

Mahalaxmi Spices is a heritage brand with over 50 years of trust in delivering authentic Indian masalas, celebrated for their purity, taste, and quality. This project involved a complete branding and design revamp to strengthen the brand’s market presence while honoring its legacy.

The work spanned across packaging design, visual identity, corporate stationery, transport branding, and exhibition stall design. The refreshed packaging reflects a bold and vibrant style, using rich reds and greens to emphasize freshness and authenticity. Each pack is designed to highlight the product benefits, clear nutrition information, and premium quality, ensuring strong visibility on shelves and trust among consumers.

To further enhance the brand’s reach, marketing collaterals such as banners, social media creatives, print advertisements, and trade materials were designed in alignment with the brand’s core identity. Delivery boxes, ID cards, and transport branding extend the cohesive brand experience across every touchpoint. Exhibition stall designs were created to capture attention with impactful graphics, clear messaging, and a blend of tradition with modern appeal.

The overall identity reinforces Mahalaxmi Spices’ positioning as a household name in authentic Indian masalas. By blending cultural roots with contemporary branding, the project ensures the brand continues to resonate with both loyal customers and new generations.

With a strategic design approach and strong visual storytelling, the Mahalaxmi Spices project establishes a powerful, memorable, and trusted brand image that celebrates the legacy of Indian taste.