Angel Industries – Branding & Identity by Orangecult

Angel Industries, under its flagship brand Divine Cook, is a leading name in kitchen safety solutions, specializing in stainless steel safety valves and premium pressure cookers. This project focused on building a strong brand identity that communicates innovation, trust, and uncompromising safety.

The branding strategy included packaging design, print media, trade exhibition stalls, marketing collaterals, and promotional creatives to establish a cohesive visual language. The packaging was designed with a bold black and yellow color scheme, emphasizing durability, safety, and premium quality. The communication highlights unique product benefits such as 304 stainless steel safety valves and lead-free technology, reinforcing consumer trust.

Marketing materials, including flyers, brochures, billboards, and calendars, were developed to boost visibility and create lasting brand recall. The exhibition stall design showcased the brand’s mission, vision, and product portfolio, creating an impactful presence in trade fairs.

Additionally, the promotional campaigns focused on the tagline “Safety ke saath samjhauta nahi” (No compromise with safety), positioning Divine Cook as a trusted household brand. Strategic integration of modern design aesthetics and strong messaging ensured brand recognition across retail shelves, events, and digital platforms.

With a unified approach to branding, packaging, and marketing, this project successfully positioned Angel Industries & Divine Cook as a pioneering brand in kitchen safety and cookware innovation, strengthening its leadership in the Indian market.