Babu Lime – Industrial Branding & brand Identity Design | Orangecult

Babu Lime Pvt. Ltd. is a trusted legacy brand offering high-quality food-grade lime products, widely recognized across Gujarat for their purity and reliability. This project involved a complete branding overhaul, including packaging design, product communication, social media creatives, and corporate brand assets.

The brand’s visual identity was crafted using vibrant, confident colors and bold design elements to reflect strength, hygiene, and trust. Packaging was redesigned to clearly highlight product benefits, certifications, and usage clarity ensuring shelf impact and consumer trust.

Marketing materials, including Amazon banners, hoardings, exhibition visuals, and unique Paankit packaging designs, were aligned to create a cohesive and recognizable brand image. Stationery and corporate elements followed a consistent design language to reinforce professionalism and recall.

With a strategic blend of tradition and modern retail design, the Babu Lime project positions the brand as India’s No.1 food-grade lime ready for national recognition and scale.