Utsav Fragrances – Perfume Branding & Packaging by Orangecult

Utsav Fragrances is a premium incense brand dedicated to bringing “Happiness All Around” through high-quality incense sticks, dhoop sticks, cones, and aromatic products. This project focused on creating a strong, cohesive branding and packaging strategy that reflects purity, tradition, and modern aesthetics.

The visual identity was designed with vibrant, culturally inspired themes that capture the essence of fragrance, spirituality, and celebration. Packaging played a central role each product line, from Roza to Kesar Chandan and Novelty, was developed with distinctive colors, patterns, and graphics to establish a strong shelf presence and easy brand recall.

A mix of modern minimalism and rich traditional elements was used in the designs to balance export appeal with deep-rooted Indian values. The packaging highlights premium quality with zipper-lock pouches, elegant typography, and visual storytelling that emphasizes freshness, authenticity, and fragrance longevity.

Supporting marketing materials, including digital creatives, product photography, and social media campaigns, aligned seamlessly with the brand’s identity enhancing visibility and consumer trust. The collateral design reinforced Utsav Fragrances’ position as a premium, export-quality brand.

With this holistic branding approach, Utsav Fragrances was successfully elevated as a trusted and contemporary incense brand blending tradition with innovation to create memorable consumer experiences.