Soni Dwarkadas Virchand Jewellers – Grand Expansion Campaign
Project Overview:
Soni Dwarkadas Virchand Jewellers, a legacy brand trusted since 1915, embarked on a brand elevation journey with the grand launch of their Diamond Boutique and Heritage Collection. Orangecult Solutions led a 360° branding and communication campaign to mark this milestone, positioning the brand as a luxurious yet trusted destination for bridal and diamond jewellery.
Creative Approach:
The campaign strategy combined heritage with modernity, reflecting the brand’s evolution over generations. Visual communication was crafted with deep jewel tones, opulent typography, and elegant imagery—signifying premium craftsmanship, bridal grandeur, and trust.
Scope of Work:
Grand Opening Campaign Concept
Billboards, Hoardings & Signage Design (Outdoor Advertising)
Newspaper Ads & Flyers (Print Collateral)
Event Countdown Creatives
Promotional Offers Visuals (Highlighting value-driven messaging: free gold coins, flat discounts, GIA-certified diamonds)
In-store Branding & Visual Identity
Carousel Designs for Digital Promotions
Design Aesthetic:
We used a rich and luxurious visual language, combining modern bridal fashion imagery with traditional motifs. Gold and deep reds dominate the palette, ensuring high recall and visual elegance. The model-centric creatives were tailored to appeal to the aspirational bridal market while reinforcing legacy through consistent iconography and logo usage.
Impact:
The campaign successfully generated citywide buzz and footfall, positioned the boutique as a premium expansion, and enhanced the overall brand perception as both rooted and forward-looking. This cohesive campaign across print, outdoor, and digital platforms created a high-impact launch for the retailer’s new showroom formats.
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