Umiya Tea – Premium Tea food Branding & Packaging Design | Orangecult

Umiya Tea is a legacy tea brand offering a wide range of strong, flavorful blends rooted in trust, tradition, and quality. This branding project covered a comprehensive visual strategy, including logo refinement, packaging design, social media creatives, corporate stationery, and marketing collaterals. The identity combines vibrant color tones and clean typography to reflect purity, strength, and regional authenticity.

The packaging for sub-brands like Alay and Dharti highlights key benefits with bold layouts and engaging visuals, ensuring maximum shelf appeal. Campaigns like “Desh Ki Sahi Tajgi” communicate freshness and flavor across print, digital, and outdoor touchpoints. From product photography to Amazon creatives, every element reinforces the brand’s strong presence and market recall.

With a strategic, cohesive design language, the Umiya Tea project repositions the brand as a modern, accessible, and trustworthy name in the FMCG tea segment.