Real Food Products – FMCG Branding & Packaging by Orangecult

Real Taste is a heritage beverage brand offering a wide range of refreshing fruit and flavored sharbats, trusted since 1995. The project involved a complete branding and packaging revamp to position Real Taste as a vibrant, youthful, and trustworthy choice for modern consumers.

The brand identity was designed to highlight freshness, authenticity, and variety, with a strong emphasis on “Real Taste” as the core promise. The packaging design features bold typography, bright and appetizing colors, and playful yet premium aesthetics that reflect each flavor’s personality from zesty orange and tropical pineapple to indulgent chocolate and exotic lychee.

Our visual strategy focused on creating a strong shelf impact and consumer recall. Each bottle label integrates natural fruit elements, a modern design layout, and quality assurance cues, ensuring both credibility and visual appeal. In addition to packaging, we developed marketing materials, including social media creatives, advertisements, and product photography with dynamic compositions, emphasizing freshness and taste. The consistency across touchpoints reinforces brand recognition and builds consumer trust.

With this branding approach, Devson Real Taste now stands as a vibrant, family-friendly brand that connects tradition with modern design strengthening its legacy while appealing to new generations of consumers.