Royal Bite – FMCG Snacks Branding by Orangecult

Royal Bite is a premium pet food brand offering high-quality dog nutrition with a focus on health, vitality, and trust. This project involved a complete branding and packaging strategy aimed at strengthening the brand’s identity and creating strong shelf appeal.

The visual identity was designed with a bold and modern aesthetic, combining a sleek black base with vibrant accent colors (aqua for puppies and orange for adults). This differentiation not only highlights product categories but also ensures easy recognition for pet owners.

The packaging design emphasizes key nutritional benefits strong muscles, a healthy heart, glowing skin & coat, and a strong immune system through clean iconography and a well-structured layout. The visuals, including high-quality dog imagery, reinforce trust and connect emotionally with pet owners. Beyond packaging, the branding elements extended to logo design, marketing creatives, and social media collaterals, ensuring a consistent and professional brand presence across all consumer touchpoints. The Royal Bite logo, with its bold typography and tagline “Feed Healthy”, reflects reliability, care, and premium quality.

Every detail from the packaging mockups to lifestyle visuals was crafted to enhance consumer engagement, making Royal Bite stand out in a competitive pet food market. With a strategic approach to design and branding, this project establishes Royal Bite as a modern, trustworthy, and health-focused pet food brand.